UX strategist for enterprise, industrial and agricultural systems—specialized in simplifying complex workflows and aligning business, tech and user needs.
I specialize in user experience strategy for complex B2B products—bringing together applied psychology and human-centered design. I help teams simplify technical workflows and translate user needs into interfaces, supporting both people and business goals.
Selected Work
About me
Based in Gothenburg, Sweden, I am a UX Designer specializing in complex digital systems for industries like automotive, agriculture and energy —like Hitachi Energy, Volvo and Scania. With 8 years of experience, I help teams turn technical challenges and user needs into intuitive and accessible experiences. I’m passionate about simplifying workflows, understanding people and designing with purpose. My background in psychology and neuroscience allows me to bring empathy and behavioral insight into every decision.
My toolkit includes Figma, wireframing, prototyping and design thinking, but my real strength lies in solving problems with empathy and precision.
